Thought I'd chime in with another very simple blog tip...using your Labels (in blogger) and Topics (in Word Press). These are the little content tags you can attach to posts and display in your sidebar.
Other blogs do not use tags for their posts. This is a shame, because using labels is a great way to keep visitors at your blog!
Let's look at an example: a new visitor comes to your blog. They read your current post, maybe comment, and now want to see what other topics you like to explore. Sure, they can see the last few posts, but are these representative of the best your blog has to offer? Will a user have time to search for a keyword, hoping something they need pops up?
Now, take this same visitor, only this time they can view topic labels in your sidebar. Right away, the tags tell them exactly what you blog about. If a label catches their eye, you can bet they're going to click on it and read a few more posts.
Labels showcase your CONTENT, acting as a GATEWAY to your blog's older entries.
Some people assume a post archive works as a way to find those older posts. The truth is, knowing you posted 12 times in January doesn't help me much. If I'm in a time crunch, I won't have time to search your blog. I'll simply move on.
So, bottom line? Use Labels. They are easy enough to add to your posts, and you should see an option to do so in your blog settings. In Blogger, you go to Design, then Blog Posts, edit and then, tick off 'add labels'. I'm sure it's something very similar for Word Press blogs. Or add a widget that displays your most popular posts. Either way, visitors will have a road map to your best content!
The second bottom line is this: Use Labels Effectively. Try to create labels that are specific and allow you to group several posts together. Using bizarre or random labels might seem like a fun way to categorize posts, but they can make it hard to search your blog for specific content. As well, you end up with way too many tags, which bloats your sidebar and makes it harder to search. Fun tags are fine, in moderation.
Don't be afraid to give a post several labels. Maybe your post is about description, drafting and voice. Great! These are all concrete labels that will help your readers find exactly what they need, and may also give them more ideas on how your advice can help them. :)